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The Moment of Truth: A portrait of the SOHO market in Denmark
(business-to-consumer)

This report describes in detail the Danish market for Small Office Home Office (SOHO) IT solutions. It is a comprehensive analysis of the sales process as seen through the eyes of the customer. The survey covers all phases of the sales process from initial contact to final contract and delivery of a PC and a printer. The analysis is based on a survey of XX shops across Y chains of computer and radio/television shops.

Learn more about:

The average duration of the sale
How the sales assistants prioritise time spend with customer
What role the computer play
The role the printer play
Which products do the sales assistants expose and recommend
The use of POS material
The difference between different distribution channels.
What features are unique to the Danish market.

This report has already been sold to the majority of operators in the Danish market IT network solutions.
More information about the report