Distribution strategies in the market for mobile services

Focus: This workshop is designed to help mobile operators, content providers and media companies in their work on formulating distribution strategies for the future market for mobile services.

Background:
We are witnessing a shift in the way SMS services are marketed. From operators who control and market own services, to external content providers, who develop and market services for use with multiple operators. This shift has had a positive effect on the level of exposure of these services and on development of the market as a whole.

Challenge:
This shift in the way SMS services are marketed raises a number of challenges in terms of how these services should be marketed in the future: Should it be through operator controlled portals or independent portals? Should services be sold though retailers? And what revenue sharing models should be used? These are crucial questions for anyone looking to develop and market mobile services. Those with the most distribution power will be winners in that market..

How this workshop can add value:
Strand Consult has 7 years experience of evaluating distribution channels including distribution channels for mobile services. We have provided strategic advice to operators and media companies. The workshop is based on this knowledge and these experiences, and our understanding of what distribution channels best suit different products in the market for mobile services.